India's #1 Financial Awareness Game

Break the
Money Maze.
Master Your Future.

Financial Chakravyuh is a transformative board game experience designed to rewire how you think, talk, and act with money — through play, real stories, and peer accountability.

Book a Session → See How It Works
5,000+Players Across India
87%Start SIPs Within 30 Days
4.9★Average Session Rating
200+Corporate Sessions
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What is Financial Chakravyuh?

A Game That Changes How
India Thinks About Money

Inspired by the ancient military formation, Financial Chakravyuh traps players inside a spiral of financial decisions — and challenges them to find the way out using smart money moves.

Tax PlanningInsurance
Debt TrapEMI Load
InflationFOMO
💰
🎯

Real Financial Scenarios

Players face 60+ cards based on actual Indian middle-class money decisions — from buying on EMI to chasing hot tips on the stock market.

🤝

Peer Learning, Not Lectures

No boring presentations. The game creates natural conversations about money in a safe, judgment-free environment with your own circle.

📈

Action-Oriented Outcomes

Every session ends with a personal financial action plan. Real goals, real deadlines, real accountability — not just awareness.

🏆

Competitive Yet Collaborative

Compete to build the strongest financial portfolio while learning from each other's choices. Wins and losses both teach.

Why Play Financial Chakravyuh?

12 Transformative Benefits
You Gain From One Session

🧠

Financial Self-Awareness

Discover your own money patterns, biases, and blind spots through gameplay — without a single spreadsheet or lecture.

💬

Break Money Taboos

Indian families rarely discuss money openly. This game makes those conversations natural, easy, and even fun.

⚠️

Risk Understanding

Learn to distinguish between productive risk (equity SIPs) and destructive risk (chit funds, speculation) through simulated experience.

🎯

Goal Clarity

Walk away with 3 clear financial goals and the first action step to achieve each one — before the end of the session.

🤝

Accountability Network

Playing with friends or colleagues creates natural accountability partners who will check in on your financial commitments.

📚

Practical Financial Literacy

SIPs, term insurance, PPF, ELSS — learn what these really mean and why they matter, through game mechanics not textbooks.

🏠

Family Financial Alignment

When a family plays together, they align on money values, spending priorities, and savings goals for the first time.

💡

Unlearn Bad Money Myths

"Real estate is always best." "Gold is safe." "Insurance is a waste." The game systematically busts harmful myths with data.

📊

Portfolio Thinking

Understand diversification not as a concept but as a felt experience — when your single-asset strategy crashes in Round 3.

Power of Time Value

Feel the compounding effect viscerally when you see players who started investing early build 3× more wealth by game end.

🔒

Protection Mindset

Understand why term insurance and emergency funds are the non-negotiable foundation — not optional extras for "rich people."

🌱

Long-Term Thinking

Shift from short-term gratification to legacy building. Players routinely report a fundamental shift in how they view their income.

Lasting Change

8 Money Habits the Game
Permanently Installs in You

One game session creates the emotional anchor. The habits follow naturally because they feel chosen, not imposed.

01

Pay Yourself First

Automatically saving before spending — not the other way around. The game makes this the winning strategy every single round.

02

The 50-30-20 Discipline

Allocating income into needs, wants, and savings/investments becomes second nature after experiencing what happens without it.

03

Buying Protection First

Term insurance and health cover before any "wealth" product. The game scenario where an uninsured player loses everything is unforgettable.

04

Monthly SIP Commitment

Regular investing without trying to time the market. Players who do this in the game outperform every time. Every single time.

05

Emergency Fund Before Investing

Building 6 months of expenses as a buffer before starting wealth creation — experienced viscerally when a crisis card strikes.

06

Saying No to Lifestyle Inflation

Recognizing the difference between income upgrades and expense upgrades. The "Raise Card" in the game creates this exact dilemma.

07

Annual Financial Review

Reviewing goals, portfolio, and insurance cover every year — not just when a crisis forces you to. Built into every game round.

08

Tax-Smart Investing

Using ELSS, PPF, and NPS before chasing returns. The game's tax cards show players exactly how much they're leaving on the table.

For Every Money Mindset

How Different Personalities
Benefit From the Game

Every person enters the game with a different relationship with money. The Chakravyuh meets them exactly where they are.

😰

The Avoider

The Ostrich

"I don't want to think about money — it stresses me out." They ignore finances, delay decisions, and have no idea where their salary goes.

Leaves with clarity, a safety net plan, and zero shame about starting late

🎰

The Gambler

The Thrill Seeker

Loves F&O, hot tips, and quick gains. Hates the idea of "boring" SIPs and long-term investing. Takes outsized risks without understanding them.

Experiences the downside of speculation in the game — and finally "gets it" without real money loss

💸

The Spender

The Lifestyle Inflator

Income grows but savings don't. Every raise becomes a better car, bigger apartment, or more dining out. No emergency fund, no insurance.

Visually sees the gap between current trajectory and desired retirement — massive mindset shift

😤

The Skeptic

The Distrustful

"All financial products are a scam." Has been mis-sold insurance or lost money in markets. Deeply skeptical of any advisor or product.

Learns to evaluate products objectively using simple criteria — becomes a smarter buyer, not a non-buyer

🤓

The Overplanner

The Analysis-Paralyzed

Has read everything, knows everything, but never acts. Always researching the "perfect" fund or "right time" to start investing.

Game forces imperfect decisions — and shows that starting beats perfecting every time

👨‍👩‍👧

The Provider

The Family First

Puts everyone's needs before their own. Spends on children, parents, and relatives while neglecting personal insurance and retirement savings.

Understands that protecting themselves IS protecting the family — buys term insurance within 30 days

Maximum Impact

Play With Different Circles,
Get Different Breakthroughs

The Financial Chakravyuh is designed to be played multiple times with different groups — each one unlocks a different level of insight and accountability.

👨‍👩‍👧‍👦

With Family

Break generational money silence. Parents and children discuss real financial values for the first time. Spouses align on savings goals without arguments. Creates a shared family financial vision.

Ages 16+3–6 Players2 Hours
💼

With Colleagues

Office teams who talk about salaries but never about wealth. Creates a culture of financial wellness at work. Managers learn what stresses their teams. Team bonding with real impact.

HR SessionsTeam Offsites8–20 Players
🤝

With Friend Groups

Friends who spend together but never invest together. Creates peer accountability for financial goals. The group becomes your informal financial advisory board.

Weekend Activity4–8 PlayersSocial Setting
🎓

With Recent Graduates

First paycheck receivers who have no financial framework. The game sets the right foundation before bad habits form. One session can change the entire financial trajectory of their lives.

Campus Drives21–28 YearsHigh Impact
🏢

With Business Owners

SME owners who mix personal and business finances. Learn to separate the two, build personal wealth alongside business, and protect both with the right products.

EntrepreneursMSMEsSelf-Employed
🌸

Women's Groups

Women who have delegated financial decisions to partners or fathers. Build financial confidence and independence. Increasingly, the primary financial decision-maker of their households.

Kitty GroupsWomen CirclesEmpowerment

Game Design

What Makes Financial Chakravyuh
Genuinely Different

60+ Real-Life Indian Financial Scenario Cards

EMI traps, salary hike decisions, real estate FOMO, health emergencies, job loss — scenarios every Indian middle-class family actually faces.

Debt Spiral Mechanics

Players can fall into a debt spiral — just like in real life — and must strategically work their way out. Experiential learning at its most powerful.

Certified Facilitator-Led Sessions

Every session is run by a Dhansphere-certified Financial Wellness Facilitator who customizes the debrief to your group's specific situation.

Compounding Visual Board

A physical track that shows wealth grow exponentially over the game's timeline — players see with their own eyes why starting early matters.

Post-Game Action Plan Workbook

Every player receives a customized 90-day financial action plan based on their game performance and personal goals disclosed during play.

Insurance Wake-Up Round

A dedicated game round where risk events strike unprotected players — the most memorable and action-triggering moment in any session.

India-Specific Tax Optimization Module

Section 80C, 80D, and NPS cards that teach players exactly how to reduce tax liability while building wealth simultaneously.

Retirement Reality Check

In the final round, players discover if they've built enough corpus for retirement — and the emotional impact of this moment drives action like nothing else.

Go-To-Market Strategy

4-Phase Launch Strategy
for Financial Chakravyuh

A structured rollout from community seeding to city-wide corporate dominance — designed for Dhansphere's existing network advantages.

01

Seed Phase — Months 1–2

  • Host 10 free pilot sessions for existing clients
  • Collect video testimonials and outcomes data
  • Build WhatsApp groups of session alumni
  • Identify 3–5 "Champion Players" per group
  • Generate social proof content for Instagram
  • Refine facilitator script and workbook

02

Community Phase — Months 3–4

  • Launch paid sessions via champion referrals
  • Partner with 5 HR teams for corporate pilots
  • Target housing societies in Mumbai suburbs
  • Tie up with 3 gym/club/spa community spaces
  • Launch #ChakravyuhChallenge on Instagram
  • Begin IFA co-hosting model for ZFunds network

03

Scale Phase — Months 5–8

  • Corporate L&D catalog listing (TCS, Infosys, etc.)
  • Franchise model for other cities via IFAs
  • Women's group circuit in Tier 1 & 2 cities
  • College campus ambassador program
  • Media coverage via financial press outreach
  • Launch digital version for remote sessions

04

Dominate — Month 9+

  • Annual Chakravyuh Championship event
  • Certification program for external facilitators
  • NBFC/bank white-label partnership deals
  • Educational institution formal curriculum tie-up
  • National media feature campaign
  • International Indian diaspora rollout

Target Segments & Channels

Primary Segments

Salaried professionals ₹8L–₹30L CTC
Urban 28–45 age group
Mumbai, Pune, Bangalore, Hyderabad
Dual-income households

Distribution Channels

WhatsApp broadcast marketing
Instagram @11xpawan content funnel
Corporate HR departments
ZFunds IFA partner network

Revenue Model

₹500–₹1,500 per player / session
Corporate: ₹20,000–₹75,000 per session
Franchise license fee per city
Recurring follow-up advisory

WhatsApp Broadcasting Scripts

Message Library — 8 Segments,
Ready to Broadcast

Copy-ready WhatsApp messages for every audience segment. Tested, conversational, and designed to drive registrations — not just awareness.

🎯 Salaried Professional — Awareness Hook

Ek sawaal 🤔

Agar aaj aapki job chali jaaye — aap kitne mahine apna aur apni family ka kharcha chal sakte ho bina loan liye?

Most people answer: 2-3 months. Maximum.

That's the Chakravyuh — and most of us are already inside it without knowing it.

We're hosting a 2-hour game session next Saturday. 6 people. Real scenarios. Real clarity.

Interested? Reply YES 👇

Segment: Salaried, 28–42, urban

👨‍👩‍👧 Family Group — Emotional Trigger

A question for parents 👨‍👩‍👧

Your child will ask you: "Aapne mere future ke liye kya rakha hai?"

Will your answer be: insurance? investments? or just hopes?

Financial Chakravyuh is a family board game session where YOU play out the next 20 years of your family's money story — in 2 hours.

Play it. See what you'd change. Then change it while you still can.

📅 Next session: [Date] | 📍 [Location]
Seats limited to 3 families. Book now 👇

Segment: Parents, 35–50, family-oriented

🏢 HR / Corporate — Value Pitch

Hi [Name],

Quick question: Does your organisation track employee financial stress?

A SHRM study found financial stress causes 25% productivity loss. In India, it's higher.

We run a 2-hour "Financial Chakravyuh" workshop for corporate teams — a board game that builds practical financial literacy, not just awareness.

Output: Every employee leaves with a 90-day personal financial action plan.

Client list includes teams from [city]. Happy to share case studies?

15 min call this week? 📞

Segment: HR Managers, L&D heads, corporate

🎓 Young Professional — FOMO Angle

Bata doon kuch honestly 😅

Jo kaam aapke 25 saal mein hona chahiye tha — woh 30 mein double effort maangta hai. 35 pe triple.

Abhi aapki salary achi hai. Expenses "manageable" hain. But 5 saal baad wahi zindagi nahi rahegi.

Financial Chakravyuh session mein aao — ek game mein 20 saal ka financial journey simulate karo. Dekhte hain aap kahan khade ho.

Weekend, 2 hours, 6 doston ke saath. ₹599 per person.

Link in bio 👆 or reply to book directly.

Segment: 23–30, first job / early career

🌸 Women's Group — Empowerment Angle

Ladies, honest question 💬

How many of you have full visibility into your household's finances? Investments? Insurance?

Not to judge — but 68% of Indian women say they've "left it to their husband."

What happens if something happens to him?

Financial Chakravyuh — a specially curated women's session. Safe space. No jargon. No judgment.

We've done 40+ women's circles across Mumbai. The feedback? "Why did no one teach us this earlier?"

Next session: [Date] | [Venue]
Only 8 seats. Reserve yours 👇

Segment: Women 28–50, homemakers + working

💰 HNI / Business Owner — Positioning

[Name],

You've built a great business. But is your personal wealth growing as fast as your business revenue?

Most business owners we speak to have the same blind spots: no separation between personal and business finances, insufficient personal insurance, and zero retirement planning outside the business.

Financial Chakravyuh's Executive Edition is a private, curated 3-hour session — 4–6 business owners, one facilitator, real conversation about wealth architecture.

Not a pitch. Not a seminar. A game that reveals what you're missing.

Interested in a private session for your peer group?

Segment: Business owners, ₹50L+ annual income

🔄 Nurture Message — Alumni Follow-Up (Day 30)

Hi [Name]! 👋

It's been 30 days since your Financial Chakravyuh session.

Quick check-in:
✅ Did you start that SIP we discussed?
✅ Got that term insurance quote?
✅ Set up your emergency fund account?

If even one of these is still pending — no judgment! Life happens.

But if you'd like a 20-min clarity call to get unstuck, I'm here. No charge. Just here to see you win. 🏆

Reply "READY" and we'll pick a time 📞

Segment: Post-session alumni, follow-up sequence

📣 Referral Trigger — Existing Client

[Name], you played the Chakravyuh last month.

Your 3 friends who you said "should really hear this"? 😄

We're hosting a session on [Date]. I've kept 3 spots aside specifically for people you refer — with a special early-bird price of ₹399 (normally ₹599).

Just forward this to them and have them say your name when they book.

You get a surprise gift when 2+ of your referrals attend. 🎁

Link: [Booking Link]

Thank you for trusting us with your circle 🙏

Segment: Existing alumni, referral activation

Real Outcomes

What Players Say After
One Session Changes Everything

"

I've attended 3 financial seminars and read 2 books. Nothing hit as hard as losing in the game. I started my first SIP the same evening.

🧑

Rahul Sharma

Software Engineer, Pune · Age 31

"

My husband and I were fighting about money for years. This game gave us a language to talk about it. We now have a joint financial plan for the first time.

👩

Priya & Anand Mehta

Working Couple, Mumbai · Ages 34 & 36

"

We ran this for our 120-person team. The engagement was extraordinary. Every single person rated it the best L&D session we've done in 3 years.

👔

Sunita Krishnan

VP-HR, IT Services Company, Bangalore

"

I'm 24 and never thought about insurance or retirement. After the game I bought term insurance within a week. My parents couldn't believe it.

🧑‍💼

Aakash Patel

Marketing Executive, Ahmedabad · Age 24

"

I've been an F&O trader for 5 years. The game showed me exactly why my net worth was going backwards despite a good salary. I've now shifted to mutual funds.

📊

Nikhil Joshi

Operations Manager, Mumbai · Age 38

"

As a woman who always deferred financial decisions to my father and then my husband, this session was genuinely life-changing. I now manage my own portfolio.

👩‍💻

Deepa Nair

Teacher turned Investor, Kochi · Age 42

Book a Session

Choose Your Chakravyuh
Experience

Explorer

₹499 / per person

Perfect for friend groups and family sessions. Join an open batch with other players from across the city.

  • 2-hour guided game session
  • 5–8 players per table
  • Personal Action Plan workbook
  • 30-day WhatsApp follow-up
  • Open batch (shared session)
  • Physical game kit included
Book a Seat →

Corporate

₹24,999 / per session

Transform your team's financial wellness. Designed for corporate L&D programs, HR wellness initiatives, and annual offsites.

  • Half-day workshop (4–5 hours)
  • Up to 25 employees
  • 2 facilitators for larger groups
  • Company-branded game materials
  • Team financial wellness report
  • 3-month employee support access
  • HR dashboard with outcomes data
  • Certificate of completion for all
Request Corporate Quote →

🎓 Looking to become a Certified Chakravyuh Facilitator?

Join our IFA & advisor certification program and run paid sessions in your city. Learn about the Facilitator Program →

Ready to Break the
Financial Chakravyuh?

Join 5,000+ Indians who used a game to transform their financial lives. Your breakthrough is two hours away.

Book Your Session Now →